Head of Customer Acquisition (m/f)

Zagreb, Croatia

We are looking for a high performing Head of Customer Acquisition to lead global and in-market sales teams. The successful applicant will be responsible for entering new markets while growing revenue in our current markets. Working closely with the CEO, the successful applicant will take over the role of managing in-market teams and developing revenue and growth strategies.

Oradian provides cloud-based tools for financial inclusion to financial institutions in frontier markets. We currently serve 50 financial institutions in seven countries with a concentration in the Philippines and Nigeria.  Collectively, our partners provide access to financial services for over one million end-clients. We are now poised to scale operations and increase sales throughout West Africa, East Africa and Southeast Asia.  

Applicants must have a solid understanding of B2B subscription models and proven success meeting aggressive sales goals. Applicants must be willing to travel frequently and for extended periods of time.

Leadership and strategy

  • Advise the Board and the CEO on all acquisition matters
  • Report on sales and revenue to the Board
  • Develop strategy in collaboration with leadership on partnerships, sales     and revenue and new markets
  • Set and deliver on KPIs
  • Communicate goals, expectation and key values across teams 
  • Reflect key cultural values of Oradian


  • Identify partnership opportunities
  • Define partnership process
  • Manage partner relationships

Sales and revenue

  • Hire, manage and measure performance of in-market team
  • Oversee marketing and sales campaigns
  • Define and manage the marketing and sales funnel
  • Develop teams to meet short-term and long-term revenue goals
  • Provide accurate sales reports
  • Define Acquisition to Customer Excellence transition
  • Execute and refine sales processes and tactics
  • Manage budgets

Go-to-market strategy

  • Manage the team that will create the insight required to choose new territories
  • Work with leadership in market selection
  • Deliver and execute a go-to-market strategy for selected markets

Qualifications and experience

  • Minimum of 10-15 years of experience in at least one (preferably both) of:
    • Enterprise Software-as-a-Service (SaaS)
    • Microfinance or other financial inclusion fields
  • Experience working in emerging markets
  • Proven expertise in strategy development and execution
  • Proven experience managing and developing global sales teams
  • Track record of exceeding targets and achieving 2X-5X annual growth
  • Experience working in different countries and cultures


  • Strategic thinking and strong leadership presence
  • Excellent communication skills – both verbal and written
  • Excellent management and organisational skills
  • Outstanding negotiation skills
  • Fluent in English; additional languages are a plus
  • Working successfully in diverse cultures

About Oradian

Oradian is a financial inclusion company serving financial institutions in remote, hard-to-reach communities. Using insights from our community of customers, we build a cloud-based toolset that smart financial institutions plug into to access best practice and efficiency. With Oradian, financial institutions are able to boost global financial inclusion by growing and serving more clients. 

Oradian’s toolset - and why it’s disruptive 

We provide access to our toolset on a subscription basis, based on the number of clients the financial institution serves. Oradian’s subscription model makes it possible for financial institutions of all sizes to access leading technology. 

With Oradian’s toolset financial institutions are enabled to drive financial inclusion through: 

  • Efficiency with automatic, simplified administration 
  • Informed decision-making with real-time data and reporting 
  • Growth to reach more clients without incremental costs 

By delivering three main business benefits, Oradian delivers the opportunity for financial institutions to know and control their portfolios.  

Oradian’s global community 

Our global community of financial institutions is made up of over 65 visionary customers – rural banks, MFBs, MFIs, Saccos and Cooperative Societies – from nine countries: Brunei, Ghana, Guinea, Liberia, Malawi, Myanmar, Nigeria, the Philippines and Zimbabwe. 

Together, our customers provide access to digital financial services for over two million clients in remote, hard-to-reach parts of the world. We are poised to scale operations and increase sales throughout West Africa, East Africa and Southeast Asia. 

Oradian is headquartered in Zagreb, Croatia with offices in Lagos, Nigeria and Manila, Philippines. We are a fast-growing team of talented and committed experts in technology and microfinance. We work in an open, collaborative culture. We have over 100 team members from more than 20 countries.

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