Business Development Executive (m/f)

Zagreb, Croatia

We are looking for a passionate and motivated Business Development Executive (m/f) to join our Customer Acquisition team. The successful applicant will be responsible for driving business success by implementing a strong and sustainable sales strategy while helping the team to turn leads and prospects into paid users.

Oradian provides cloud-based tools for financial inclusion to financial institutions in Africa and Southeast Asia. We are poised to scale operations in the ten countries we currently work in while entering new markets.  

As Oradian is poised to grow its customer base exponentially each year, the Business Development Executive (m/f) will need the experience and enthusiasm necessary to confront the challenges in a highly dynamic and growing team. 

The Business Development Executive (m/f) will preferably be based in Zagreb, Croatia and will travel across the globe 50-75% of their time throughout to handle sales activities hands-on with our customers. For candidates who apply from the Philippines or Africa, there is an option to be based in our Manila, Accra or Lagos office.


  • Understanding the market
    • Deep understanding of market to identify sales opportunities. Creating leads and understand customer needs
    • Immerse yourself in fintech, using appropriate research tools to identify, contact and sell to leading players that meet qualifying criteria
    • Engage in industry groups and events within the geographic territory to promote Oradian and Instafin and identify new opportunities
    • Keep up to date with trends and the latest technology to act as a valued resource for prospects and customers
    • Articulate Oradian’s value proposition to senior executives at financial institutions to assess buying interest
  • Sales and Revenue
    • Develop sales strategies to deliver the business plan
    • Optimise sales activities to maximise Oradian’s growth
    • Manage all aspects of sales within the assigned territory including; prospecting, activity tracking, opportunity management, forecasting revenue, contract management and closing deals
    • Generate new, qualified opportunities to maintain appropriate pipeline 
    • Meet and exceed set revenue target
    • Utilise the consultative sales model to understand the objectives and needs of customers to develop solutions through Oradian’s offerings and additional services
  • Other
    • Provide accurate sales reports
    • Optimise the sales experience in Pipedrive
    • Report to Head of Customer Acquisition and work closely with Sales Operations

Qualifications and experience :

  • Minimum of 10 years of experience in at least one (preferably both) of: 
    • SaaS businesses
    • Microfinance and financial inclusion
    • In-depth B2B knowledge of frontier markets
  • Experience in banking, fintech or financial inclusion is a plus
  • Bachelor’s degree required, MBA is valued
  • Proven work experience as a Sales Manager, Senior Sales Executive or similar role


  • Self-motivated with a results-driven approach
  • Outstanding negotiation and communication skills
  • Proven experience and track record in solution selling, driving the sales process from plan to close
  • Achieving growth and hitting sales targets by successfully working independently and collaboratively
  • Building and promoting strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Identifying emerging markets and market shifts while being fully aware of new products and competition status
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organisation
  • Endless curiosity and a need to dive deeper for understanding
  • The desire and capacity to work independently and collaboratively
  • Proficiency in English

About Oradian

Oradian is a financial inclusion company serving financial institutions in remote, hard-to-reach communities. Using insights from our community of customers, we provide a cloud-based toolset that smart financial institutions plug into to access best practice and efficiency. With Oradian, financial institutions are able to boost global financial inclusion by growing and serving more clients.

Oradian’s toolset - and why it’s disruptive

We provide access to our toolset on a subscription basis, based on the number of clients the financial institution serves. Oradian’s subscription model makes it possible for financial institutions of all sizes to access leading technology.

With Oradian’s toolset financial institutions are enabled to drive financial inclusion through:

  •    Efficiency with automatic, simplified administration
  •    Informed decision-making with real-time data and reporting
  •    Growth to reach more clients without incremental costs

By delivering three main business benefits, Oradian delivers the opportunity for financial institutions to know and control their portfolios.

Oradian’s global community

Our global community of financial institutions is made up of over 70 visionary customers – rural banks, MFBs, MFIs, Saccos and Cooperative Societies – from ten countries: Brunei, Ghana, Guinea, Kenya, Liberia, Malawi, Myanmar, Nigeria, the Philippines and Zimbabwe.

Together, our customers provide access to digital financial services for over 2.5 million clients in remote, hard-to-reach parts of the world. We are poised to scale operations and increase sales throughout West Africa, East Africa and Southeast Asia.

Oradian is headquartered in Zagreb, Croatia with offices in Lagos, Nigeria, Accra, Ghana and Manila, Philippines. We are a fast-growing team of talented and committed experts in technology and microfinance. We work in an open, collaborative culture. We have over 130 team members from more than 30 countries.

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